What the Big Skincare Brands Don’t Want You To Know
Branding is big business and we all tend to trust the names we’re familiar with. So much so that we often don’t even bother looking at ingredients lists on skincare products, (the same can be said for food and other consumables). In fact we trust these brands so much that all it takes is a great looking advert on TV, online or in print and we’re off to buy that miracle serum that promises we will look 15 years younger in 10 minutes.
Here’s a little exercise for you! Reach for the women’s magazine or newspaper closest to you, flick through and look at those adverts! Flawless skins with no lines or wrinkles? Eyelashes that look like fur coats? All of these have been tampered with – all the images use airbrushing and it’s well known that the eye lashes in those mascara ads are fake! How many times have you bought a great sounding mascara only to use it and the end result is nothing like the beautiful girl in the magazine? We all KNOW this but delve a little further – doesn’t it make you wonder what else we should know but don’t?
A lot of what we buy is down to brand loyalty and while you may trust your favourite brand, it’s still important to understand exactly what they’re about, how they make their products and whether they are telling you the truth, the whole truth and nothing but the truth!
The more expensive the brand the higher price you’re paying and the more money you’re wasting. According to top skincare experts and cosmetologists you’re just paying for better looking packaging and the brand name. Often a moisturiser from the chemist will give you the same result as a moisturiser bought from a beauty counter costing 4 times the price. In fact, sometimes the same manufacturer is used, the ingredients may be slightly tweaked to ensure some difference but essentially it’s the same. Did you know - most of the time these cheaper brands are owned by the same parent company as their expensive counterparts?
Manufacturers will always encourage you to use their entire skincare line – but you shouldn’t. Mix and match and there are reasons for this. Most skincare concentrate on one ingredient but as we keep saying, antioxidants work in different ways and fight better when combined with other antioxidants so it’s important to combine (or use a Naturology product where there are combined vitamins and minerals working together for better looking skin).
Fooled by Hypoallergenic and Noncomedogenic? We bet you have been (us too until we became natural skincare experts). It doesn’t really mean anything and will only protect those with ever so slightly allergic skin – there are no standards either so manufacturers can slap on this label on anything they want! There are no testing guidelines for these terms – worrying!
Look out for sulphate as it is harmful and apparent in many skin products! It dries out your skin so if you’ve invested your life savings in a ridiculously priced miracle moisturiser and you have dry patches – the chances are it has sulphate in it – bin it!
The following ingredients are believed to be harmful and while they are still used (especially in cosmetics) check and re-check ingredients lists before buying:
- Formaldehyde (a well-known human carcinogen) – 1 in 5 cosmetics has this in it!
- DMD Hydantoin
- Imidazolidinyl Urea
- Diazolidinyl Urea
- Sodium Hydroxymethylglycinate
Want your skin to improve quickly? The miracle cream behind keeping skin looking young and wrinkle free is actually a good quality sunscreen under your natural product Naturology moisturiser (even if your moisturiser has an SPF to ensure generous coverage). If only skincare companies concentrated on this more.
Bin your soap! Your Grandma may have sworn by it but never, ever use it to wash your face, use our Naturology Cleanser and Toner instead because soap is made out of animal fat! Not only is that pretty unpleasant to know but it will also dry out your skin leaving it prone to lines and looking aged.
Unscented does not mean fragrance free – often unscented skincare products have fragrances inside them to cover up the unpleasant smell of other chemicals in them.
One thing we want to shout about at Naturology – we don’t hide anything from you, all our ingredients are listed, everything is tested on humans (not animals) and we are completely transparent. That’s why our customers come back to us again and again – it’s called TRUST!
- Mark Wallace